KEYNOTE: Good Enough is the Enemy of the Good

By Nat Pryce & Steve Freeman

We spend too much of our working lives coping with inadequate systems on inappropriate kit. We are reassured that this is acceptable because we must "deliver value" and not be "perfectionist". This is just wrong. We've seen teams that have achieved orders of magnitude more effectiveness than their neighbours, not by cutting corners or superhuman effort but by "getting it right". Far too few of our industry colleagues have ever experienced working on an effective team, they literally don't know what they're missing.

In this talk, we will describe some of our formative experiences that led us to this (unproven) conclusion, and why we think that it's true. Then we will channel some of our rage about the state of the industry into suggestions for what we might do about it.