Every revolution in computing changes challenges us to create software for larger audiences. The personal compute, the WIMP interface, the web have all brought computing to a wider audience. The explosion of mobile computing - smartphones, tablets and so on - has massively expanded the audience for what we do.
Giles Colborne, Author of Simple and Usable: web mobile and interaction design talks about the challenges of designing for a mainstream audience and why consumers are far more demanding than experts. He'll use stories and examples from everyday life to look at the complex subject of 'simplicity' and unravel some of its paradoxes. He'll help you counter some common objections to keeping it simple. And he'll offer some strategies and tips for creating interfaces that you can apply right away.