REVIEW - Graphic Icons - Visionaries who Shaped Modern Graphic Design


Graphic Icons

Visionaries who Shaped Modern Graphic Design


John Clifford


Pearson Education (2014)




Alan Lenton


July 2014



Reviewed: July 2014

A rapid (two to four pages each) illustrated look at the art movements and innovators that have inspired modern graphic design. A must for budding and experienced graphic designers, not to mention digital user experience programmers and designers. The pages are chock full of illustrations guaranteed to provide inspiration and example for your day to day work.

Obviously, any book like this must to a certain extent be a personal choice of the author, but there was one glaring omission which surprised me. That of the surrealists, whose influence on modern design has been massive. In fact a number of the designers featured cite Man Ray, for instance, as a major influence. A very strange absence.

Personally, I would have also included typographer Matthew Carter who produced the first digital fonts properly designed for screen display – the sans-serif Verdana and the gorgeous serif Georgia. But these are nit-picks. John Clifford has done an excellent job of providing something which is fun to read, educating, and inspiring of new ideas. Go for it!


Book cover image courtesy of Open Library.

Your Privacy

By clicking "Accept All Cookies" you agree ACCU can store cookies on your device and disclose information in accordance with our Privacy Policy and Cookie Policy.

By clicking "Share IP Address" you agree ACCU can forward your IP address to third-party sites to enhance the information presented on the site, and that these sites may store cookies on your device.