REVIEW - The Google Story - Inside the Hottest Business, Media, and Technology Success of Our Time

Title:

The Google Story - Inside the Hottest Business, Media, and Technology Success of Our Time

Author:

David A. Vise

ISBN:

9780330508124

Publisher:

Bantam (2005)

Pages:

384pp

Reviewer:

Ian Bruntlett

Reviewed:

February 2007

Rating:

★★★☆☆

This is a business story, not a technology HOWTO. It tells of Google's remarkable success, the uncanny business sense that keeps it one step ahead of Microsoft and offers snippets of information about the company. One day in the future, someone will write a book on how Google's army of PCs cooperate to provide search results so ably.

As well as telling the Google story, it describes how Brin and Page are setting out to improve the world we live in, armed with billions of dollars. They've so many novel ideas that I can't list them all - buy or borrow this book to find out more.

As a bonus to the book, Appendix I provides useful Google search tips, Appendix II the Google Labs Aptitude Test and Appendix III Google's Financial scorecard.


Book cover image courtesy of Open Library.